I always thought a great pedal company name would be Snake Oil Pedals. Just because of all the Bull-Crap marketing out there. It's like the old Medicine carts that used to travel from town to town selling snake oil promising to cure whatever ails ya. I even see a lot of companies are using similar artwork to what those old medicine bottles had. It's a cool look and yes I want more snake oil. It may not cure my sickness but that bottle looks awesome! But why more snake oil?